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BLUR: PMA Annual Integrated Marketing Conference

Event Home | Agenda | Speaker Presentations | Speakers | Sponsorship Info

Partial list of Companies that attended the PMA Annual Integrated Marketing Conf:

Cartoon Network/Adult Swim ■ WhiteWave Foods ■ Party City Corporation ■ Coca-Cola USA ■ Colgate-Palmolive Company ■ McKee Foods Corporation ■ Post Foods LLC ■ The Cheesecake Factory ■ Kimberly-Clark Corporation ■ Shutterfly, Inc. ■ New England Coffee Company ■ McDonald's Corporation ■ Kellogg Company ■ Scotts Miracle Grow Company ■

SAVE THE DATE: PMA Annual Integrated Marketing Conference
April 5-6, 2011
The Fairmont Chicago
Chicago, IL

Where available, copies of speaker presentations are now online. (You must log-in to view.)

View Photos from the PMA BLUR Conference held March 23 & 24

ICON
Don E. Schultz

Often referred to as the "father of integrated marketing", Professor Emeritus of Service at Northwestern University's Medill School

INNOVATOR
Seth Godin

Writer of the most popular marketing blog

in the world; author of some of the best-selling marketing books of the last decade; and speaker extraordinaire

All conference registrants received a copy of Seth's new book Linchpin: Are you Indispensable?

You can purchase additional copies now!

EXPERT
Dean Barrett

SVP Global Marketing McDonalds and winner of the Golden Globe for best Global Promotional campaign McDonald’s Cheers for China

PMA Annual Integrated Marketing Conference Sponsors include:

The PMA’s 2010 Integrated Marketing Conference brings together Icons from brands and agencies that have always looked to Blur the Lines with their creativity and forward thinking approach with the Innovators who are changing our business every day with new media delivery options, new uses for existing channels and new places and reasons to buy traditional products and services.

An Invitation-only Shopper Marketing Symposium followed the conference on March 25. How Marketers can Best Organize for Shopper Marketing included discussions of best practices, benchmarking, various team structures, etc.