|
CATEGORY |
AWARD |
PROGRAM |
SUBMITTED BY |
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Age-Specific Marketing |
GOLD |
McDonald's Avatar Program |
McDonald's Corporation |
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SILVER |
Sara Lee Discover the Magic Campaign with Disney Channel's Wizards of Waverly Place |
Disney Media Sales & Marketing |
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BRONZE |
Haagen-Dazs Campus Buzz |
Alcone Marketing Group |
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Cause/CSR Marketing |
GOLD |
PEDIGREE Super Bowl: Crazy Pet Owners
|
Catapult Action-Biased Marketing |
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SILVER |
New Balance 20th Anniversary Campaign |
Marketing Drive/GMR Marketing |
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BRONZE |
UNICEF's TAP Project |
Casanova Pendrill |
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Business to Business |
GOLD |
AMEX OPEN - OPEN Forum |
Crispin Porter + Bogusky |
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SILVER |
Microsoft Advertising Brand Launch Campaign |
Momentum |
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BRONZE |
Diamond Rings |
MARS Advertising |
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Digital Marketing (over $1MM) |
GOLD |
Volvo Car Corporation New Moon Campaign |
Euro RSCG 4D |
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SILVER |
CNN.com-Facebook Inauguration Collaboration |
CNN |
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BRONZE |
McDonald's Avatar Program |
McDonald's Corporation |
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Digital Marketing (under $1MM) |
GOLD |
PEDIGREE Super Bowl: Crazy Pet Owners |
Catapult Action-Biased Marketing |
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SILVER |
Trojan Brand Condoms |
Colangelo |
|
|
BRONZE |
SCRABBLE at SUBWAY |
Catapult Action-Biased Marketing |
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Experiential Marketing (over $1MM) |
GOLD |
The Southwest Porch at Bryant Park |
Civic Entertainment |
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|
SILVER |
AMP UP for What's Next |
Promotions Group West, Inc. |
|
|
BRONZE |
Make-A-Messterpiece, Brought to you by Bounty |
Gigunda Group |
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Experiential Marketing (under $1MM) |
GOLD |
Entourage Bungalow |
Civic Entertainment |
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|
SILVER |
AMC's New York's Gone Mad! |
LeadDog Marketing Group |
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|
BRONZE |
UNICEF's TAP Project |
Casanova Pendrill |
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|
International/Global Marketing |
GOLD |
McDonald's Avatar Program |
McDonald's Corporation |
|
|
SILVER |
Yahoo! Yodel Studio |
Sedna Communications |
|
|
BRONZE |
Windows 7 Launch Party |
House Party |
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|
| Local, Regional Marketing (over $1 MM) |
GOLD |
The Southwest Porch at Bryant Park |
Civic Entertainment |
|
SILVER |
L'Oreal Paris Color Space |
Legacy Marketing Partners |
|
BRONZE |
Make-A-Messterpiece, Brought to you by Bounty |
Gigunda Group |
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|
|
|
|
Local, Regional Marketing (under $1MM) |
GOLD |
Miller Lite CHI-rish |
Upshot |
|
|
SILVER |
Love Your Team. Grow The Ivy. |
TRIS3CT |
|
|
BRONZE |
Philips Norelco Nickateen |
Source Marketing |
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|
BRONZE |
Victory Motorcycles Pop-Up Retail Store |
The Integer Group |
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Multicultural Marketing |
GOLD |
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest |
MASS Hispanic |
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|
SILVER |
SCOTT 'Pasa el Buen Rollo de Costa a Costa' (Let the Good Vibes Roll from Coast to Coast) |
MASS Hispanic |
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BRONZE |
CLOROX "Pon el Virus de la Gripe Fuera de Accion" Cold/Flu Prevention Clinics |
MASS Hispanic |
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|
Multi-Partner Marketing (3 or more) |
GOLD |
Star Trek Movie |
Paramount Pictures |
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|
SILVER |
SpongeBob SquarePants 10th Anniversary |
Nickelodeon |
|
|
BRONZE |
Angels & Demons International Campaign |
Sony Pictures Entertainment |
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National Consumer Programs ($1-$5MM) |
GOLD |
Dos Equis Most Interesting Academy |
G2 |
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SILVER |
2009 Extra 3PM Snackdown Challenge |
Ryan Partnership |
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BRONZE |
Soundcheck |
Lunchbox |
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National Consumer Programs ($5MM+) |
GOLD |
T.G.I. Friday's: Woody's Burger Bet
|
Digitas
|
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|
SILVER |
Huggies Enjoy The Ride Rewards |
IC Group |
|
|
BRONZE |
McDonald's Avatar Program |
McDonald's Corporation |
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|
|
National Consumer Programs (under $1MM) |
GOLD |
Mike's(r) Aluminum Anniversary"
|
Alcone Marketing Group |
|
|
SILVER |
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest |
MASS Hispanic |
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BRONZE |
Robin Hood 'Bake Batter & Roll' |
OgilvyAction |
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New Product Launch |
GOLD |
Kmart: Meet My Protege |
DraftFCB |
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SILVER |
Carnival Book of Dreams |
Arnold Worldwide |
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BRONZE |
Hasbro Littlest Pet Shop My Collector Journal |
Little & King Co., LLC |
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Shopper Marketing |
GOLD |
P&G Gain - Project Gainiac |
The Integer Group |
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SILVER |
Soundcheck |
Lunchbox |
|
|
SILVER |
"Dora Loves Puppy" exclusive at Kmart |
Nickelodeon |
|
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BRONZE |
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest |
MASS Hispanic
|
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Small Budget Programs (under $100K) |
GOLD |
Bernina Swiss Auction
|
Launch Creative Marketing |
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SILVER |
2009 SPLENDA(r) & Fresh Berries |
Catapult Action-Biased Marketing |
|
|
BRONZE |
Lu Cafe |
Pierce Promotions |
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