Get Schooled at PMA University

Promotion Marketing 101 - NY NY
Registration is now open for the April 24-25, 2012 Program

A complete revamp of PMA's Promotion Basics course, 101 is developed for the post entry-level promotion or marketing associate to learn the fundamentals of promotion marketing: how to choose the right promotion strategies and tactics, the nuances between a sweepstakes, contest and game, how to structure a digital promotion, legal watch-outs, promotion applications to shopper marketing, how to measure the effects of promotion, etc. The instructor uses REGGIE Award case studies to exemplify when and why to use which tactics and what to expect as results, and invites special guests to give a deeper understanding of specific tactics as a basis for completing team exercises. Students should have 1-4 years of industry experience.

Sample topics include:

· Introduction to promotion and its role in marketing

· Focus on Incentives: coupons, rebates, samples, and premiums

· Creating a brand relationship through experiential marketing

· Nuances and uses of sweepstakes, contests and games

· Introduction to retail, account-specific & shopper marketing

· Promotion in a digital world

· Legal overview

· Metrics & ROI overview

PMA 101 two-day Workshops Costs:

PMA Members : $995.00 (Add'l attendees from the same member company: $795.00)
Non-PMA members: $1,295.00

Costs include breakfast & lunch on both days and all course materials including a USB with course presentations and case studies  

The following Hotel's are close to PMA:
1. Millennium UN Plaza Hotel (1st Ave and 44th Street) and it has a rate of $405 per night (plus tax/fees)
2. The New York Helmsley Hotel (42nd Street and 3rd Ave) and it has a rate of $445 per night (plus tax/fees)
3. Grand Hyatt New York (Park Ave and 42nd Street) and it has a rate of $409 (plus tax/fees)

Class Schedule for
Promotion Marketing 101
Two-Day Workshop

New York City, NY
4/ 24-25 / 2012

Chicago, IL